After travelling the world for six years with my little son Max, I chose cruising through the universe of menstruation as my next adventure.

I got inspired by women in Cuba, who talked in front of their whole group of friends openly about how they menstruate. By the reindeer nomads in Mongolia, that shared their little tipi with us - and how they deal with their menstrual cycle. By the dancers in French Polynesia that moved their hips like nobody else to celebrate and honour their fertility.

Reflecting my own bloody habits every month, I somehow had enough of hiding my period. Of functioning every day of my cycle exactly the same. And I had enough of the reusable period products that I already used. That were uncomfortable (the sweaty feeling) not possible to wash hot (the disgusting feeling) and full of toxic ingredients (the wtf feeling).

From my mind came the idea of coloured buttons having a snappy date with organic fabrics. From my belly the will of inspiring others to live in line, instead against their cycle. And from my heart the call of providing menstruating people access to free period products all over the world.